🪦 Why Every Founder Should Write Their Deathbed Letter

Most founders optimize for growth.
Revenue. Subscribers. View count. ARR. ROAS. Cold email open rates.

But almost none optimize for legacy.

Last week, I wrote something I hope never gets published:
My Deathbed Letter.

Not a will. Not a financial plan.
A direct message to the people I love — and the mission I didn’t finish.

Inside it, I admitted things I’m not proud of:
I wasted time chasing money instead of doing what I was built for.
I masked love with bravado.
I waited for the “right time” to go all-in on the work that actually mattered.

And I reminded the people closest to me that legacy isn’t earned through status — it’s built through risk, clarity, and creation.

I don’t want to be remembered for being productive.
I want to be remembered for being unapologetically on-mission.

So here’s my challenge to you:

🧨 Write your Deathbed Letter this week.
Not to be morbid — but to get clear.
You’ll find out fast what’s noise, and what’s legacy.

If you can’t write one with conviction?
You’re probably not living like you mean it.

And when you're done writing it, ask yourself this:

Is what you’re doing today even remotely worth being remembered for?

I don’t care if you’re building with AGI, selling courses, or running 100km ultras like me—
if your soul isn’t in the output, it’s forgettable.

Write the letter. Then go build the life that makes it unnecessary.

– Charles