• The AI CEO
  • Posts
  • Marques Brownlee's Reviews are Sabotaging Entrepreneurship

Marques Brownlee's Reviews are Sabotaging Entrepreneurship

6 thoughts

With Marques Brownlee's recent Fisker and Humane review, I definitely think reviews and social medias as a general are broken. I've been speaking up for a while on these issues, but here are a couple of thoughts:

1- do you leave negative reviews? I feel these are charged with emotions/anger. I might give personal feedback, but leaving something public I know this may harm a company forever. Why? Because most consumers are easily influenceable. The same reasons why Trump got elected. Ppl can't think for themselves. And I'll do anything to favour businesses and entrepreneurs vs. consumers. Consumers mindlessly consume for the most part. Entrepreneurs build society and are responsible for the world's wellbeing.

2- I believe in rapid deployment, and even going to deliver half-baked products at first with just a couple of features. Business is incredibly competitive, and only Apple can allow analysis through paralysis. IMO, Apple is only held by it's brand, not through offering "great products", although they do. Startups need to rapidly deploy, get feedback, and get to market. Else, they die. The first version of a product needs to be congratulated, especially the parts that work. Now, Marque's reviews are somewhat accurate in the fact that these products are not worth 700$ + a subscription in the case of Humane or 40k+ for the Fisker.

3- I was a hater of Fisker at first as Henry "stole" designs from Elon. I was a hater of Humane because it seemed dumb at first. But you have to choose a camp. This society lacks innovation and risk-takers. Most Founders get shut down by crabby society. Think Adam Neumann. We need more visionaries taking risks and going for moonshots. Else, we're slowing down. Most society wants a slowdown, but intellectuals know that slowing down is death. This applies to AI, there's no turning back now.

4- Now coming back to reviews, Airbnb's onto something with its private / public review. We don't want only biased review either: we want a reflection of reality. But we may want to educate consumers on a) how to objectively review and b) how to read reviews. As in the case of Fisker, it brought the company down. In the case of Humane, they've been hated on quite a lot, I think they'll survive. Good that they're not a “public company”. The dangers of having sheeps invest in your company.

5- We need fewer talkers and YouTubers and more doers. It takes 10 minutes to demolish a 10k-hour company. MBL's "why" / apology video shows he's not got much thinking going on behind his reviews. He just serves his fan base aka "cash money". So did Trump. "Give them what they want" shouldn't be the philosophy when serving the masses. "Educate them" should be more like it.

6- The videos are going hard on how bad these products are. They are consistent with what works best sadly on YouTube nowadays: keywords like "worse" and so forth. Again, "all about the customer" and 0 about the hard working folks you're destroying. This seems cowardly to me. Most of YT folks are also cowards: mindlessly watching and having fun in putting others down.

So here you go folks, my opinion on the topic. Choose a camp: consumer or giver.