How I Use Zapier to Close Clients from Podcasts

Everyone thinks podcasts are for vanity and vibes.

Mine run on Zapier — and close $5K/month retainers without sales calls.

Let me break it down:

🎯 Step 1: Calendly → Zapier → AI Questions

When a guest books via Calendly, here’s what fires instantly:

✅ 10 deep podcast questions (auto-written by GPT)
✅ Custom episode title + description
✅ DM reminder before we record (to show we’ve done our homework)

Result?
Guests show up warmed, impressed, and curious. We’ve already planted the seed.

📤 Step 2: After the Pod? They Get a GTM Teardown

Right after the interview ends:

✅ Zapier pulls their data
✅ GPT builds a cold email teardown (custom subject lines, ICP, hook, ROI stack)
✅ A personal follow-up is sent:

That one email has landed $5K/month clients. Multiple times.

🧰 Tech Stack Behind It:

• Calendly – Booking triggers

• Zapier – Automation brain

• OpenAI – Generates the questions + GTM breakdown

• Gmail or Instantly – Sends the follow-up

• Loom – (Optional) Personalized walkthrough

💡 Why This Works

• The pod builds trust.

• The follow-up builds urgency.

• The teardown builds revenue.

I’m not here to “build an audience.”
I’m building infrastructure that books deals.

👉 Want me to build your version of this funnel?
Book a teardown or reply and I’ll show you mine.

Still doing cold email.
Still stacking.

– Charles
Founder @ TopLeads / PodPire