How I Got 143 Podcast Leads in 72 Hours

Podcasting isn’t just a creative outlet; it’s a growth engine.

I just generated 143 podcast leads in 72 hours using Instantly.ai. Here’s how I did it, why it works, and how you can replicate the process.

The Strategy: Podcast Leads Are Invitations

Think of podcast outreach as a Trojan Horse.
Instead of pitching your product or service, you’re inviting your Ideal Customer Persona (ICP) to a conversation.

Here’s the flow:
1️⃣ Invite them to a 30-minute podcast interview.
2️⃣ Build rapport during the conversation.
3️⃣ Use the connection to:

• Add them to your newsletter.

• Connect on LinkedIn so they see your content.

• Remarket to them over time.
  4️⃣ Once trust is established, earn the right to pitch them on your offering.

The Results: 10% Conversion = Big Wins

Out of these 143 “yes” responses:

• A conservative 10% will convert into actual clients.

• Even at 5% conversion, this adds up to 7 paying clients for my podcast coaching program, which starts at $3.5k/month.

Let’s do the math:
7 clients x $3.5k = $24,500/month in new revenue for about 50 hours of work.

Podcasting is hands down the highest-ROI activity for any CEO or founder.

How I Pulled It Off: The Tools and Tactics

1️⃣ Mailboxes Prepped to Deliver
I warmed up 100+ mailboxes on Instantly for four weeks before launching.

• Why? Healthy mailboxes = better deliverability.

• I avoid direct pitching in my emails to keep spam complaints at zero.

2️⃣ A/B Testing Tools
I’m constantly testing new outreach tools because deliverability matters.

• Apollo.io has been slipping, so I’ve pivoted to alternatives like Instantly.ai.

3️⃣ No Hard Pitches
This isn’t a sales email. It’s a genuine invitation to connect, share insights, and build relationships.

Why Podcasting Should Be a Priority

I often hear, “Podcasting isn’t a priority for me.”

Here’s my response:
Is adding $25k in monthly recurring revenue (MRR) for 50 hours of work not a priority?

Most people don’t realize that podcasting is the highest-earning activity a CEO can do right now.

• It’s the best time vs. money return.

• It lets you leverage your network while building a moat of human connections.

And here’s the kicker:
This golden era of podcasting will last only 2-3 more years before AI takes over.

The time to act is now—build your audience, your connections, and your net worth before it’s too late.

Final Thought: Stop Waiting, Start Winning

If you’re tired of financially boring years, wake up.
Hire a Podcast SEAL like me to help you:

• Ramp up your outreach.

• Build systems that run themselves.

Because while the rest of the world hesitates, you’ll already be dominating.

Are you ready to unlock the full potential of podcasting? Let’s talk.