7 podcast errors to avoid

I see these messages (screenshots) every day. #podcast hosts charging to get you on their podcast because of their lack of resourcefulness. Or worse, stopping interview podcasts.

#podcasting can be a #leadgen machine because you can rank up 5-10 pre-filtered guests daily. 10% of these guests will end up buying your services.

You will also make money from sponsors and AdSense, off the guest's audience.

Most "interview" podcasts mess it up here:

1- They do 1 podcast a week and get disappointed when their only guest is bad

2- They filter the guest spending their own time

3- They do not have an outreach system to rank up the guests

4- Their auto-message does not filter guests enough

5- Their outreach is not pre-filtering profiles

6- They are targeting losers from FB or insta. I target CEOs and Founders from LinkedIn, wealthy people. Align yourself with your ICP. Target an ICP which you aspire to be like (and admire).

7- They haven't automated their full podcast process.

Not doing 1v1 interviews is missing out on leads, knowledge, and the joy of having a great conversation.

Usually, this is the beginning of the end, someone coming up with a simple solution to a simple problem.

I do 80% of interviews and 20% of solo pods. But remember, humans grow with other humans. Soloing doesn't scale. There is immense value in interview-based podcasts if you do it right.