29 Business & Money Lessons from Alex Hormozi

Alex Hormozi doesn’t sugarcoat anything. His philosophy? “Make offers so good people feel stupid saying no.”

Here are 29 of his most brutal, no-BS lessons on business, wealth, and scaling.

💰 MONEY & WEALTH PRINCIPLES

1️⃣ Get Rich Once, Never Worry About Money Again

The first million is hard. The second is automatic—if you build the right systems.

2️⃣ Don’t Start Businesses. Start Machines That Print Money

Your business isn’t a job. It’s a machine that runs without you. If you have to do everything, you don’t own a business—you own a job.

3️⃣ Wealth is a Side Effect of Skill, Not Luck

Most people want money without value. Reality? You get rich by getting insanely good at something that people pay for.

4️⃣ The Rich Get Richer Because They Reinvent Cashflow

Middle-class: Make money → Spend money.

Rich: Make money → Reinvest → Buy assets → Make more money.

📈 BUSINESS & SALES LESSONS

5️⃣ Your Business Will Never Outgrow You

If you suck at sales, your business will stay small.

If you suck at hiring, you’ll stay stressed.

Your company is a reflection of your skills.

6️⃣ The Market Doesn’t Care About Your Feelings

❌ It doesn’t care how long you’ve worked.

❌ It doesn’t care about your “passion.”

✅ It only cares about value & results.

7️⃣ Marketing is Just Math

If 1% of people buy your offer, you don’t need motivation—you need more traffic.

8️⃣ Sell to People Who Are Ready to Buy Now

The biggest sales mistake? Trying to convince the wrong people.

The easiest sales? Selling to people who already know they need your help.

📌 OFFERS & PRICING

9️⃣ Make Offers So Good, People Feel Stupid Saying No

If people aren’t buying, your offer is bad. Not your audience. Not the market. Your offer.

🔟 Don’t Sell Time, Sell Outcomes

❌ “$100/hour consulting” = Broke

✅ “I add $100k to your business in 90 days” = Wealth

1️⃣1️⃣ The Best Offers Remove All Risk

✅ Money-back guarantees

✅ “Only pay if it works”

✅ Bonuses that outweigh the price

The lower the risk, the easier the sale.

🚀 SCALING & SYSTEMS

1️⃣2️⃣ Scale Requires Firing Yourself

If your business dies when you take a vacation, you built a trap, not a business.

1️⃣3️⃣ Complexity Kills Scale

The easiest businesses to scale are stupid simple.

If you can’t explain your business in one sentence, it’s too complicated.

1️⃣4️⃣ High Prices Attract Better Clients

Cheap prices = high-maintenance, needy, skeptical buyers.

Premium prices = people who trust you, take action, and get results.

1️⃣5️⃣ Automation is King, But Relationships Are the Moat

Your funnels, ads, and emails can make millions.

But real relationships protect your business from competition.

💪 MINDSET & EXECUTION

1️⃣6️⃣ The Market is a Mirror, Not a Judge

If people aren’t buying, it’s not because they don’t like you.

It’s because your offer isn’t good enough.

1️⃣7️⃣ Be Too Big to Ignore

📌 Post daily.

📌 Show up everywhere.

📌 Be so good they can’t pretend you don’t exist.

1️⃣8️⃣ Talent is Overrated, Relentless Execution Wins

The best entrepreneurs aren’t the smartest. They’re the ones who take more shots.

1️⃣9️⃣ You Don’t Have Business Problems, You Have Personal Problems

Your fears, laziness, and insecurities are in the way of your success.

2️⃣0️⃣ If You’re Not Growing, You’re Dying

If your business isn’t growing, it’s not staying the same—it’s shrinking.

🔥 NETWORK & LEVERAGE

2️⃣1️⃣ Play Long-Term Games with Long-Term People

📌 Don’t chase one-time wins.

📌 Build a circle of killers.

📌 Win together for decades.

2️⃣2️⃣ Your Network is Your Net Worth (Only If You Use It)

Who you know only matters if you leverage it. If you’re not asking for deals, intros, or collabs, your network is useless.

2️⃣3️⃣ The Best Marketing? Being the Best at What You Do

✅ Referrals beat ads.

✅ Clients who get massive results become your salesforce.

💡 BIG PICTURE LESSONS

2️⃣4️⃣ The Internet Has Made Making Money Too Easy

If you’re broke in 2024, you’re either lazy or doing it wrong.

There are endless ways to print cash from your laptop.

2️⃣5️⃣ The Only Failure is Quitting

99% of entrepreneurs fail because they give up before they get good.

2️⃣6️⃣ The More Value You Give, The More You Get

📌 Stop hoarding knowledge.

📌 Give insane free value.

📌 People will pay you 10x more later.

2️⃣7️⃣ You Don’t Need More Ideas, You Need More Execution

Most people don’t fail from lack of ideas. They fail from lack of execution.

2️⃣8️⃣ Don’t Build a Job, Build Freedom

Your goal isn’t to work more—it’s to work less and make more.

2️⃣9️⃣ Wealth = Time + Money + Purpose

✅ If you have money but no time, you’re a slave to your business.

✅ If you have time but no money, you’re stuck.

✅ If you have time, money, and a mission? You’ve won.

🚀 TAKE ACTION: Which One Hit Hardest?

📌 Business isn’t complicated—most people just don’t execute.

📌 The best offers make selling effortless.

📌 If you’re not scaling, you’re dying.

🔥 Want to Build a Business That Runs on Systems, Not Stress?

🔗 Get my best content here: My Substack

🔗 Launch a high-ROI podcast with PodPire: PodPire.com

🔗 The tools I use to automate & grow:

• Apollo.io (B2B Lead Gen)

• Opus.pro (AI Content Repurposing)

• StreamYard (Livestream + Video Podcasting)

👉 Drop a comment: Which lesson do you need to apply ASAP?